The survey assessed a reasonable proxy of the US population by crowdsourcing participants through the online task marketplace Amazon Mechanical Turk, at a highly condensed rate of cost and time compared to traditional recruitment methods. The study implemented design strategies to develop an unbiased survey with quality control measures, including the modern application of multiple statistical analyses. The present investigation examined current public awareness and knowledge about ovarian cancer. The paucity of knowledge concerning ovarian cancer in the United States is unknown. These factors have significantly contributed to the late stage diagnosis of most ovarian cancer patients (63% are diagnosed at Stage III or above), where the 5-year survival rate is less than 30%. There is also an apparent severe knowledge gap of ovarian cancer in general and of its indicative symptoms among both public and many health professionals.
Currently, there is a lack of approved and effective early diagnostic tools for ovarian cancer. Ovarian cancer has been termed the "silent killer" because some patients do not show clear symptoms at an early stage. Ovarian cancer is the most lethal gynecologic disease in the United States, with more women dying from this cancer than all gynecological cancers combined. Although researchers have started to use these emerging methods, little is known about how they perform in terms of cost efficiency and, more…Ĭrowdsourcing awareness: exploration of the ovarian cancer knowledge gap through Amazon Mechanical Turk.Ĭarter, Rebecca R DiFeo, Analisa Bogie, Kath Zhang, Guo-Qiang Sun, Jiayang The rise of social media websites (e.g., Facebook) and online services such as Google AdWords and Amazon Mechanical Turk (MTurk) offers new opportunities for researchers to recruit study participants.
Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook, and Amazon Mechanical TurkĮRIC Educational Resources Information CenterĪntoun, Christopher Zhang, Chan Conrad, Frederick G.
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